It’s not like we’re making a small quantity and it’s selling out,” Kardashian said. We are definitely prepared for the demand.…I know they do make a mass volume. “We have a good model, and even from our lip kit, we have a really good general idea of what our customer is going to be like. This sell-through gave Kardashian – as well as her partner and manufacturer, Oxnard, Calif.-based Seed Beauty (also the parent company of ColourPop) – the confidence to go big with the first drop of her new kit.
According to an industry source, 300,000 of the $45 kits sold out in minutes, the equivalent of $13.5 million in sales. She’s using the success of the KKW by Kylie Cosmetics crème lipstick set that she and Jenner collaborated on in April as a litmus test. In Kardashian’s first interview since revealing her fragrance and future beauty plans last week at Forbes Women’s Summit, the 36-year-old told WWD that she’s ready to meet that demand. A preview of packaging, campaign images and three videos with a flashing release date of the collection have garnered millions of views and likes - an early indication of the frenzy that could ensue when the site goes live in two days. Cannes Film Festival 2023: Live Updates of All the Looks From Red Carpets, Arrivals and PhotocallsĪn expert at building buzz online, Kardashian started teasing the KKW Beauty line to her 101 million Instagram followers last week, leading up to the launch of on June 21.
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